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Here at Zebulon we’re in the business of improving outfitter finances, from incorporating value-based pricing, to building financial projections, to growing your bottom line. But did you know Zebulon specializes in one-on-one leadership training, too? Our leadership training process Our leadership training process starts with outfit owners. First, you’ll identify your big-picture vision, high-level

Mike earned more family time, and majorly increased profit Picture this: You own a summer season business and spend every weekend working, while your family enjoys their summer vacation. Sound all too familiar? It was for Mike of American Adventure Expeditions, too. That is, until Mike started working smarter, playing harder,

My First Client to Hit $1million in Net Profit! Erick is one of my all-star clients who recently achieved something big. In only three years of working with me, his outfit has earned over $1million in Net Profit. This is a huge achievement. Especially for a small snowmobile & ATV tour

Post Season Cash Flow Planning The summer season is nearly over! Can you believe it? If you are an outfitter or adventure guide who runs summer excursions, then my guess is you are flush with cash right now. What do you plan to do with your hard-earned cash? Do you have

One Mindset Shift That Will Make Managing Your Finances Easier There is one mindset shift you can adopt today that will make managing your finances easier. This is the same shift that my clients do to: Improve profitability. Boost owner pay. Remove themselves from operations. Increase their business's value. Adopting this

Small & Targeted Changes: The Easiest Way To Achieve Your Goals Have you ever bitten off more than you can chew? Only to find that you would have been better off to take smaller and more intentional strides? I know I have! Small & targeted changes are those that require minimal

How Data Visualization and Trend Analysis Helps My Child Sleep Happy belated Father's Day to all you Dads and Papas. What you do for your family is second to none! The struggle is real. Getting a baby to sleep is a challenge. However, it is much easier since we started monitoring

Three Target Benchmarks To Shoot For This Year Managing sales and profits can be overwhelming. Shooting for small & tangible target benchmarks makes managing both much easier. In this week's video, I share with you three target benchmarks to shoot for this year. Teaser: Start with the end in mind &

Use Gross Profit Margin To Recover From Year To Date Losses And Make Projections Gross Profit Margin (GPM) is one of my favorite tools to recover from losses and boost net income. It is one of the first tells of a healthy business and one metric when managed well will turn

Summer is here! Three strategies to keep your hard-earned revenue in your business. You are working really hard to capture sales this summer. Here are three of my favorite cost and expense management strategies to retain the money generated this season. These strategies are simple, free, and a lot of fun!