THE OUTDOOR ADVENTURE INDUSTRY’S ONLY LEADERSHIP PEER GROUP
Top benefits of joining The Eddy, as voted by our members:
Data & Metric Shares – Deepen industry knowledge and improve profits by analyzing your sales & financial data compared to others in our group
Personal & Professional Growth – Surround yourself with growth-minded leaders, focused on elevating each other personally and professionally
Operating Insights – Learn and share operating knowledge, tips, and tricks to help grow your outfit
Our Eddy Members
“The Eddy is a shining light in my week. It’s the human connections that mean the most to me in the Eddy.”
“Having a pulse on the industry more than just our little microcosm is very nice.
I also really love getting to learn from people who have spent a lot of energy building incredible outdoor companies around the US.”
“I enjoy the insight and feedback from like-minded industry outfitters.”
“Not feeling alone as a leader and top manager always feels great.”
“Everything about the Eddy is highly valuable, I really had to scratch my head to pick my top… Data and trends of the industry along with connecting with the crew!”
“Being part of the Eddy has been awesome! I’ve found the most value with the metric shares and just hearing what other outfits have to share. I look forward to growing with y’all!”
“I enjoy the collaboration on shared challenges.”
“Sharing common problems, economic factors, and conditions.”
“Connecting with other outfitters and hearing their experiences, especially those who are similar sized.”
“The support from Zeb, Corey, and Kayla.”
“Connecting with other like-minded outfitters.”
“Sharing current real-time data, financials, and customer trends to brainstorm timely sales strategies in season.”
“It’s the best place for someone eager to soak up the wisdom of those who have proven themselves in this industry!”
Average Member Rating
4.8 / 5
WHAT IS THE EDDY?
The Eddy is a membership group for outfit leaders, owners, and managers.
Zebulon LLC founded this group as a platform for outfit owners and managers to develop their leadership skills & businesses, analyze data (including seasonal trends, financials, and bookings), and collaborate with like-minded peers.
The Eddy meets every other week online.
Eddy members gather year-round: high season or low season, high stoke or low stoke. This keeps all members accountable and on-track to hit their goals. We also meet in person once a year, timed with the America Outdoors conference, to have fun and celebrate our mutual accomplishments.
Eddy members learn an innovative, proprietary curriculum.
Working smart is a core value of Zebulon LLC, so each month we deliver an MBA-caliber, growth-oriented business lesson to members. Our syllabus is relevant, timely, and applicable, and lessons include tools and tactics guaranteed to strengthen your leaders, outfits, and profits.
WHO SHOULD JOIN THE EDDY?
Growth-driven and motivated leaders committed to growing themselves and their outfits
Passionate, driven, goal-oriented teams who want to work smart, have fun, and make money together
Outfit owners and managers stoked to collaborate with like-minded leaders and the Zebulon LLC team
ACTIVE MEMBER STATS
$800k-$2.4m+ annual revenue per outfit
Seven participating outfits, 2-4 members each
Diversified, nationwide representation
Paddlesports, land-based activities, lodging, retail, and more
Benefits of Joining The Eddy
As defined by participating members:
WHAT’S INCLUDED IN THE EDDY?
DATA SHARES
Delivered by the Zebulon team, we dive into nationwide trends and compare individual outfit statistics
Our non-competitive and completely confidential data share sessions provide unrivaled insight into company and industry trends
Sharing data provides a real-time view of items like bookings and profitability. This initiates dialogue to help each other hit goals and navigate turbulent economic conditions
CURRICULUM
Zebulon’s crew of MBAs & CPAs deliver an exclusive, custom monthly curriculum
Our modules are designed to rival graduate-level business programs, while including an industry-tailored, seasonal outfitting twist
Topics include leadership, delegation, empowering supervisors, analyzing employee performance, satisfaction surveys, building incentive plans, and so much more. Check out our recent “Eddy Evolution” blog for the 2024-2025 syllabus
ACCELERATORS
Open to interested Eddy members, our optional Off-Season Accelerator provides hyper-focus and extra accountability for relevant and timely operating-level initiatives
- The accelerator meets on Eddy off-weeks, supplying extra resources and support to those outfits looking to maximize their off-season impact
- 2024-2025 Focus: Group Sales
Have questions? Contact our team.