The Eddy Series: Incentive Plans

2024-05-23T22:25:12+00:00

Are you interested in securing buy-in from your employees, increasing the overall stoke factor for your business, and adding more money to your bottom line? Consider building an incentive plan. At Zebulon, we methodically engineer incentive plans around an outfit’s specific needs. We also carefully factor in the included employees’ goals and aspirations. This

The Eddy Series: Incentive Plans2024-05-23T22:25:12+00:00

2024 Summer Scout Report

2024-05-09T19:12:19+00:00

Here at Zebulon, we believe knowledge is power. And, we’re big believers that a rising tide lifts all boats. So, we amassed Q1’ 24 data from numerous outfitters nationwide - both clients and non-clients - and we’re happy to share the pre-season trends we’re seeing in this 2024 Scout Report.  Scout Report Data Sources

2024 Summer Scout Report2024-05-09T19:12:19+00:00

The Eddy Series: The Power of Responsibility Charting

2024-04-02T18:47:03+00:00

Does your day-to-day work truly align with the big-picture vision for your outfit? Responsibility charting is a powerful tool that helps align your daily grind with the ideal version of your business. (Plus, responsibility charts are the logical next step after implementing supervisor roles in your outfit’s depth chart.) The Eddy Snowball Effect Responsibility

The Eddy Series: The Power of Responsibility Charting2024-04-02T18:47:03+00:00

Year in Review: 2023’s Uncharted Waters and Powerful New Currents

2024-03-08T18:48:22+00:00

2023 was a pivotal year for Zebulon LLC. We doubled-down on our motto of “Work Smart. Have Fun. Make Money” and continued to carve out our place in the outdoor experiences industry. Work Smart: Finding our Stride and Making Our Mark 2023 was truly a “full-circle” evolution for the Zebulon team. Corey joined the

Year in Review: 2023’s Uncharted Waters and Powerful New Currents2024-03-08T18:48:22+00:00

The Eddy Series: Supervisor Summary

2024-04-01T22:52:14+00:00

As you establish what intentional supervisor roles will look like in your outfit, use the below Supervisor Summary to make sure you’ve covered all your bases. Who?  Supervisors should be the cream of your crop - we’re talking the top-performing 10-20% of your employees. Remember, the cream rises to the top,

The Eddy Series: Supervisor Summary2024-04-01T22:52:14+00:00

The Eddy Series: Incorporating Supervisor Roles Into Your Outfit’s Depth Chart

2024-04-01T22:51:54+00:00

As your outfit grows, so will your need to fill mid-level supervisory positions. Here at Zebulon, we believe incorporating leadership-oriented supervisor positions into your outfit with intentionality will give you a true competitive edge. However, if you fill supervisor positions without intentionality (or worse - if you don’t incorporate them at all), your outfit may suffer

The Eddy Series: Incorporating Supervisor Roles Into Your Outfit’s Depth Chart2024-04-01T22:51:54+00:00

The Outfitter’s Gear List: High Yield Savings Accounts

2024-01-24T23:19:33+00:00

One of the most important things an outfitter can do in the off-season is manage cash with intention. And, one of the simplest tools in an outfitter's gear list is knowing where to store end-of-season cash to generate income - and do so passively - during the shoulder season!  High Yield Savings Accounts (HYSA’s

The Outfitter’s Gear List: High Yield Savings Accounts2024-01-24T23:19:33+00:00

Seven Emails That Drive More Revenue For Outfitters

2024-01-24T00:09:36+00:00

Here at Zebulon, we serve growth-focused outfitters who have a deep passion for providing top-notch outdoor experiences. Well, isn’t it time those top-notch experiences extended to include the digital experiences bookending their outdoor excursion? Yep - you guessed it - today we’re talking about good old-fashioned emails. In the Zebulon sphere, Corey is our

Seven Emails That Drive More Revenue For Outfitters2024-01-24T00:09:36+00:00

Why Our Eddy Peer Group Is An Outfit Leader’s Greatest Competitive Advantage

2023-10-06T15:18:48+00:00

The industry’s first-of-its-kind peer coaching group for growth-minded outfitters is here. Read on to discover why we founded The Eddy, the distinct advantages that group members can experience, and how you can join. Zebulon’s Evolution: Our Commitment to Outfitter Growth It’s no secret that Zebulon’s clients reside in the outdoor industries. You could even

Why Our Eddy Peer Group Is An Outfit Leader’s Greatest Competitive Advantage2023-10-06T15:18:48+00:00

Growth Beyond Revenue for Outfitters: What it Means to Truly Grow with Zebulon

2023-09-07T21:52:51+00:00

In the broader business world, the term "growth" is primarily associated with revenue and head counts. While revenue, customers, and employees are undeniably critical aspects of growth, it only scratches the surface of what growth truly encompasses.  In this blog, we’ll dive into the essential aspects of growth beyond revenue that are necessary to

Growth Beyond Revenue for Outfitters: What it Means to Truly Grow with Zebulon2023-09-07T21:52:51+00:00
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