At Zebulon LLC, we believe the best way to grow an outdoor adventure business is through collaboration, accountability, and access to cutting-edge industry data. That's why in September 2023 we launched The Eddy, our unique, non-competitive peer group designed specifically for outfit owners and leaders to pursue business growth alongside like-minded individuals. Eddy members
Employee engagement and satisfaction surveys are integral tools for improving workforce demeanor, efforts, and production. When properly implemented, a well-crafted engagement survey can give everyone a boost, from the most entry-level worker to the most veteran river rider. Satisfaction surveys can even lead to growing your outfit’s bottom line. At Zebulon, we like to
At Zebulon LLC, we know first-hand that personalized consulting drives profitable change in outfitting. This spring, we conducted transformative site visits with three of our clients on retainer. These visits ranged from immersive leadership retreats to comprehensive site assessments. They also underscored the immense value of investing in leadership development and gaining an external
Are you interested in securing buy-in from your employees, increasing the overall stoke factor for your business, and adding more money to your bottom line? Consider building an incentive plan. At Zebulon, we methodically engineer incentive plans around an outfit’s specific needs. We also carefully factor in the included employees’ goals and aspirations. This
Here at Zebulon, we believe knowledge is power. And, we’re big believers that a rising tide lifts all boats. So, we amassed Q1’ 24 data from numerous outfitters nationwide - both clients and non-clients - and we’re happy to share the pre-season trends we’re seeing in this 2024 Scout Report. Scout Report Data Sources
Does your day-to-day work truly align with the big-picture vision for your outfit? Responsibility charting is a powerful tool that helps align your daily grind with the ideal version of your business. (Plus, responsibility charts are the logical next step after implementing supervisor roles in your outfit’s depth chart.) The Eddy Snowball Effect Responsibility
2023 was a pivotal year for Zebulon LLC. We doubled-down on our motto of “Work Smart. Have Fun. Make Money” and continued to carve out our place in the outdoor experiences industry. Work Smart: Finding our Stride and Making Our Mark 2023 was truly a “full-circle” evolution for the Zebulon team. Corey joined the
As you establish what intentional supervisor roles will look like in your outfit, use the below Supervisor Summary to make sure you’ve covered all your bases. Who? Supervisors should be the cream of your crop - we’re talking the top-performing 10-20% of your employees. Remember, the cream rises to the top,
As your outfit grows, so will your need to fill mid-level supervisory positions. Here at Zebulon, we believe incorporating leadership-oriented supervisor positions into your outfit with intentionality will give you a true competitive edge. However, if you fill supervisor positions without intentionality (or worse - if you don’t incorporate them at all), your outfit may suffer
One of the most important things an outfitter can do in the off-season is manage cash with intention. And, one of the simplest tools in an outfitter's gear list is knowing where to store end-of-season cash to generate income - and do so passively - during the shoulder season! High Yield Savings Accounts (HYSA’s
